Use the Internet to Promote Your Business - Video Training 2 DVDs Rs 500/-

DVD - 1

Email Marketing Basics  : 56m 57s 

Introduction
1m 2s
1. Email Marketing Basics 6m 10s


2. Building an Email List 7m 56s

3. Designing an Effective Marketing Email 7m 41s

4. Making Your Email Content Valuable 10m 23s

5. Creating Effective "From" Addresses and Subject Lines 3m 43s

6. Combining Email with Social Media and Mobile Devices 6m 19s

7. Maximizing Your Email Campaign Results 13m 0s

Conclusion 43s

Creating a Responsive HTML Email : 1h 32m

Introduction 4m 58s

1. Creating the Graphics 5m 46s

2. Creating the HTML Email 18m 15s

3. Creating Buttons with HTML and CSS 6m 39s

4. Adding CSS to the Email 26m 29s

5. Pushing the Envelope 16m 55s

6. Validation and Testing 10m 10s

Conclusion 3m 36s

Use Facebook for Business : 2h 6m 

Introduction 59s

1. Getting Started 17m 27s

2. Building Your Page 26m 31s

3. Building Your Community 4m 42s

4. Engaging Your Community 25m 16s

5. Using Ads and Promoted Posts 15m 4s

6. Understanding Insights 17m 13s

7. Adjusting Page Settings 14m 2s

8. Extending the Facebook Experience 5m 37s

YouTube Projects for Business and Marketing : 1h 51m 

Introduction 2m 30s

1. Understanding YouTube as a Marketing and Advertising Platform 15m 1s

2. Strategic Planning and Media Architecture 8m 43s

3. Creating Content for YouTube Marketing 18m 38s

4. Working with YouTube Channels 15m 20s

5. Social Marketing with YouTube 12m 38s

6. Integrating YouTube with WordPress 15m 17s

7. Getting Started with Advertising on YouTube 22m 2s

Conclusion 1m 24s

Building an Ecommerce Web Site Using Dreamweaver with PHP

Duration : 3h 53m 

Level : Beginner

Introduction 2m 28s
Welcome 1m 0s
Using the exercise files 57s
Previewing finished projects 31s

1. Gathering The Tools 42s

• What you need to have on hand for the simple solution 42s

2. Setting Up a Simple Ecommerce Solution 23m 24s

• Deciding what solution is right for you 7m 4s
• Setting up to sell from a site 6m 5s
• Choosing a payment vendor 2m 25s
• Setting up a PayPal account 3m 2s
• Adding a buy button 4m 48s

3. Setting Up a Local Development Environment 6m 39s

• Understanding the benefits of a local development environment 3m 17s
• Best practices for setting up a local development environment 3m 22s

4. Installing PHP and MySQL 10m 0s

• Installing XAMPP and checking the install 3m 45s
• Administering the database 6m 15s

5. Planning for Ecommerce Functionality 10m 33s

• Designing with usability and user experience in mind 3m 0s
• Designing the site with the store in mind 4m 58s
• Adding a store to an existing design 2m 35s

6. Setting Up an Ecommerce Site in Dreamweaver 6m 18s

• Creating a new PHP site in Dreamweaver 2m 54s
• Creating and running a test page 3m 24s

7. Installing and Setting Up the Cartweaver Ecommerce Extension 14m 36s

• Installing the Cartweaver extension in Dreamweaver 2m 8s
• Installing Cartweaver files on your site 3m 20s
• Finishing setup in the Cartweaver online admin 5m 50s
• Examining the site and code structure 3m 18s

8. Setting Up the Store 40m 6s

• Exploring Cartweaver functionality 4m 45s
• Configuring admin settings 5m 6s
• Configuring store settings 4m 39s
• Configuring site setup 9m 40s
• Configuring a shipping system 7m 13s
• Configuring a tax system 8m 43s

9. Setting Up Products 32m 41s

• Product administration walkthrough 6m 28s
• Organizing the store 5m 10s
• Adding product options 5m 30s
• Adding products 7m 8s
• Selling tickets, memberships, services, and other intangible goods 4m 21s
• Creating product discounts 4m 4s

10. Managing Workflow 10m 57s

• Testing locally 2m 36s
• Managing inventory 2m 49s
• Managing orders 3m 26s
• Managing customers 2m 6s

11. Establishing Features for Customer Satisfaction 2m 26s

• Policies and privacy statements 2m 26s

12. Security 21m 39s

• Securing data 3m 35s
• Securing a site 6m 54s
• Understanding PCI compliance 5m 52s
• Choosing a payment gateway with security in mind 5m 18s

13. Deploying a Site to the Server 34m 6s

• Selecting a host 2m 35s
• Preparing the host and setting up the database 1m 58s
• Uploading the database and configuring the site 5m 51s
• Testing and troubleshooting 4m 41s
• Purchasing and installing the SSL 3m 37s
• Setting up and testing the payment gateway 7m 4s
• Preparing the database to go live 6m 32s
• Soft-launching the store 1m 48s

14. Promoting the Store 15m 39s

• Using Google Analytics 2m 58s
• Best practices for search engine optimization 6m 51s
• Creating a Google Sitemap 4m 28s
• Linking to social networks 1m 22s
• Conclusion 1m 4s

DVD - 2

Search Engine Optimization Fundamentals 

Duration: 8.5 hours - 61 tutorial videos 



Contetns of DVD


01. Introduction

0101 Who This Course Is For
0102 What To Expect From This Course
0103 About The Author

02. Foundation

0201 How Search Engines Operate
0202 Setting Up Google Analytics
0203 The Buying Cycle
0204 Myths And Misconceptions About SEO
0205 Building An Email List
0206 Email Marketing Strategies
0207 Local Search Optimization
0208 Additional Resources
0209 Browser Plug-Ins

03. Research

0301 Why You Need To Do Research
0302 Understanding Search Intention
0303 Using The Google Keyword Tool
0304 How To Do Competitive Research
0305 Finding Opportunities With Google Analytics
0306 Testing Keywords With Paid Search
0307 Searching With Advanced Search Operators

04. Technical SEO

0401 Why You Need Technical SEO
0402 Avoiding Duplicate Content
0403 Building An XML Sitemap
0404 Setting Up Your Robots.txt
0405 Using Google Webmaster Tools - Part 1
0406 Using Google Webmaster Tools - Part 2
0407 When To Use The nofollow Tag
0408 How To Handle Redirects
0409 HTML And CSS For Search Friendly Design
0410 Setting Up Your RSS Feed
0411 Setting Up 404 Pages
0412 SEO For Dynamic Content

05. On-Page Optimization

0501 Why You Need On-Page Optimization
0502 Creating Search Optimized Content
0503 Writing An Effective Page Title
0504 How To Use Headings And Subheadings
0505 Writing Enticing META Descriptions
0506 Using Image ALT Text
0507 How To Use Internal Links
0508 When And How To Link To External Sites
0509 Blogging For SEO

06. Off-Page Optimization

0601 Why You Need Off-Page Optimization
0602 The Basics Of Link Building
0603 Quality Of Links Vs. Quantity Of Links
0604 Why Optimized Anchor Text Is Essential
0605 Finding And Acquiring Your Competitors Links
0606 Directory Submissions
0607 Using Guest Posting For Links
0608 How Social Media Affects Link Building
0609 How To Use Online PR For Links - Part 1
0610 How To Use Online PR For Links - Part 2

07. Measurement And Optimization

0701 Why You Need To Track And Test
0702 Tracking SEO With Google Analytics - Part 1
0703 Tracking SEO With Google Analytics - Part 2
0704 Setting Up Goals And Revenue Tracking
0705 A/B Testing And Conversion Optimization

08. Paid Search

0801 How Paid Search Can Help With SEO
0802 Setting Up Your Adwords Account
0803 Setting Your Bids And Budget
0804 Measuring ROI

09. Conclusion

0901 Wrap-Up
0902 Taking Action

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This DVDs are only suitable for a PC/laptop/Mac; it WILL NOT play on a TV 

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