Duration: 8.5 hours - 61 tutorial videos
Date Released: 2012-09-25
Works on: Windows PC or Mac
Format: Video Tutorial DVD
Instructor: Kevin Bates
Contetns of DVD
01. Introduction
- 0101 Who This Course Is For
- 0102 What To Expect From This Course
- 0103 About The Author
02. Foundation
- 0201 How Search Engines Operate
- 0202 Setting Up Google Analytics
- 0203 The Buying Cycle
- 0204 Myths And Misconceptions About SEO
- 0205 Building An Email List
- 0206 Email Marketing Strategies
- 0207 Local Search Optimization
- 0208 Additional Resources
- 0209 Browser Plug-Ins
03. Research
- 0301 Why You Need To Do Research
- 0302 Understanding Search Intention
- 0303 Using The Google Keyword Tool
- 0304 How To Do Competitive Research
- 0305 Finding Opportunities With Google Analytics
- 0306 Testing Keywords With Paid Search
- 0307 Searching With Advanced Search Operators
04. Technical SEO
- 0401 Why You Need Technical SEO
- 0402 Avoiding Duplicate Content
- 0403 Building An XML Sitemap
- 0404 Setting Up Your Robots.txt
- 0405 Using Google Webmaster Tools - Part 1
- 0406 Using Google Webmaster Tools - Part 2
- 0407 When To Use The nofollow Tag
- 0408 How To Handle Redirects
- 0409 HTML And CSS For Search Friendly Design
- 0410 Setting Up Your RSS Feed
- 0411 Setting Up 404 Pages
- 0412 SEO For Dynamic Content
05. On-Page Optimization
- 0501 Why You Need On-Page Optimization
- 0502 Creating Search Optimized Content
- 0503 Writing An Effective Page Title
- 0504 How To Use Headings And Subheadings
- 0505 Writing Enticing META Descriptions
- 0506 Using Image ALT Text
- 0507 How To Use Internal Links
- 0508 When And How To Link To External Sites
- 0509 Blogging For SEO
06. Off-Page Optimization
- 0601 Why You Need Off-Page Optimization
- 0602 The Basics Of Link Building
- 0603 Quality Of Links Vs. Quantity Of Links
- 0604 Why Optimized Anchor Text Is Essential
- 0605 Finding And Acquiring Your Competitors Links
- 0606 Directory Submissions
- 0607 Using Guest Posting For Links
- 0608 How Social Media Affects Link Building
- 0609 How To Use Online PR For Links - Part 1
- 0610 How To Use Online PR For Links - Part 2
07. Measurement And Optimization
- 0701 Why You Need To Track And Test
- 0702 Tracking SEO With Google Analytics - Part 1
- 0703 Tracking SEO With Google Analytics - Part 2
- 0704 Setting Up Goals And Revenue Tracking
- 0705 A/B Testing And Conversion Optimization
08. Paid Search
- 0801 How Paid Search Can Help With SEO
- 0802 Setting Up Your Adwords Account
- 0803 Setting Your Bids And Budget
- 0804 Measuring ROI
09. Conclusion
- 0901 Wrap-Up
- 0902 Taking Action
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This DVDs are only suitable for a PC/laptop/Mac; it WILL NOT play on a TV
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