Course : 3
Duration : 8 Hours
Level : Beginner , Intermediate & Advanced
Course 01 - GOOGLE ADWORDS AND FACEBOOK ADS VIDEO TRAINING
Duration : 5 hours
Video Lessons : 48
1About the class and instructor 04:04
2 Quick class preview + Introduction to SEM (Search Engine Marketing) 02:38
Section 2: Learning Google Adwords From Scratch
3 The presentation
4 Introduction to Adwords 08:15
5 Keyword Match Types 02:01
6 The Importance of Ad Relevancy 01:32
7 Relevant Landing Pages FTW 02:22
8 Demo: Landing Pages in the Wild 04:01
9 Adwords Account Structure 06:15
10 Troubleshooting Your Campaign 06:44
11 Creating a Campaign 28:47
12 Keyword Strategy & Tools 01:41
13 Google Keyword Planner 16:31
14 Google Analytics & Adwords 03:10
15 It's All About Quality Score 11:54
16 Increase Your CTR with Ad Extensions 03:06
17 Go Faster with The Adwords Editor 08:25
Creating Your First Adwords Campaign
18 Let's Start a New Campaign 00:34
19 Keyword Research: Getting Keyword Ideas From Your Site 03:11
20 Keyword Research: Getting Keywords Ideas from Other Keywords 01:50
21 Creating Keyword Buckets 03:00
22 Creating Keyword Buckets Part II 04:19
23 Competitive Research 04:41
24 Bulk Uploading Keywords 10:38
25 Bulk Uploading Ads 08:30
26 Creating Campaign Sitelinks 04:00
27 Using Dynamic Keyword Insertion 03:04
28 Tracking Conversions Inside Adwords 03:56
29 Campaign Settings Via The Interface 12:26
30 Campaign Settings Via The Editor 02:04
31 Getting Started with Remarketing 05:40
32 Adding Your Remarketing Tag 02:03
33 Creating Your First Remarketing Campaign 05:13
34 Reporting: Search Query Report 03:33
35 Advanced Adwords Reports 02:25
36 Advanced Adwords Reports Part II - Ad Serving Reports 03:00
Learning Facebook Paid Marketing From Scratch
37 Introduction to Facebook Ads 01:44
38 How Facebook Advertising Works 17:57
39 Creating a Page Post Link Ad 03:45
40 Facebook Campaign Structure 01:49
41 Creating Your First Facebook Campaign 10:34
42 Custom Audiences on Facebook 01:17
43 Facebook Power Editor 10:51
Section 5: Bonus: Google Analytics
44 Introduction to Google Analytics 12:09
45 Advanced Google Analytics Reports 05:09
Bonus: A/B Testing
46 Introduction to A/B Testing 17:28
47 An Overview of Optimizely 06:29
48 Analyzing Your A/B Test 04:23
Course 02 - Facebook Advertising Fundamentals
Duration : 1h 42m
1. Facebook Advertising Overview 11m 31s
Introducing Facebook ads 3m 35s
Understanding ad types 2m 47s
Targeting on Facebook 2m 58s
Basic advertising terminology 2m 11s
2. Understanding Facebook Ads 9m 4s
Setting up an advertising account 2m 31s
Understanding ad structure 2m 42s
Using the Ads Create tool to define your advertising objective 3m 51s
3. Creating Facebook Ads 40m 14s
Identifying your primary audience 8m 3s
Refining your audience with interest targeting 4m 24s
Refining your audience with behavior targeting 4m 53s
Deciding on a budget 7m 27s
Choosing your creative 5m 42s
Writing your content 5m 33s
Managing placements 3m 7s
Finalizing the campaign 1m 5s
4. Additional Advertising Options 6m 45s
Promoting your Facebook page 3m 9s
Boosting your page posts 3m 36s
5. Managing Existing Ads 12m 24s
Managing and editing ads and campaigns 6m 18s
Editing an active ad 4m 13s
Creating a similar ad 1m 53s
6. Viewing Advertising Data 10m 47s
Accessing advertising reports 3m 59s
Scheduling advertising reports 2m 13s
Understanding success metrics 3m 19s
Viewing your billing summary 1m 16s
7. Implementing Best Practices 9m 54s
Tips for writing a great ad 2m 29s
Choosing an effective image for your ad 2m 52s
Improving the performance of your ads 2m 21s
Key Facebook policies 2m 12s
Conclusion 1m 21s
Wrap-up 1m 21s
Course 03- Advanced Facebook Advertising
Duration :1h 48m
1. Facebook Power Editor 7m 49s
Understanding the Power Editor 1m 51s
Navigating the Power Editor 5m 58s
2. Managing Ads and Campaigns with Power Editor 27m 17s
The structure of advertisements 2m 12s
Creating ads and campaigns 5m 44s
Managing ads and campaigns in bulk 4m 2s
Using Excel to manage campaigns in bulk 7m 18s
Bulk uploading ad images 4m 14s
Organizing campaigns 1m 34s
Understanding bid nuances 2m 13s
3. Manage Pages with Power Editor 4m 27s
Using published and unpublished page posts 4m 27s
4. Creating Custom Audiences 21m 17s
Creating a custom audience in Ads Manager 8m 49s
Creating a custom audience based on web traffic 6m 46s
Creating a lookalike audience 4m 20s
Using custom audiences in ads 1m 22s
5. Advanced Power Editor Features 8m 4s
Creating duplicate ads with different targeting 4m 15s
Create duplicate ads with different images 1m 45s
Move ads between accounts 2m 4s
6. Using a Conversion Pixel 9m 44s
Creating a conversion pixel 3m 24s
Modifying conversion pixel parameters 2m 35s
Installing a pixel with Google Tag Manager 1m 58s
Optimizing for conversions 1m 47s
7. Facebook Business Manager 10m 28s
Setting up your business on Facebook 3m 11s
Navigating the interface 4m 5s
Understanding roles and setting permissions 3m 12s
8. Facebook Retargeting 9m 24s
Understanding Facebook retargeting 1m 59s
Using a third-party retargeting platform 3m 4s
Overview of third-party providers 4m 21s
9. Advanced Advertising Tips 8m 3s
A/B testing on Facebook 4m 22s
Lead generation techniques 3m 41s
Conclusion 46s
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This DVDs are only suitable for a PC/laptop/Mac; it WILL NOT play on a TV
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