Google AdWords Essential Video Training DVD Rs 300/-

Duration : 3h 16m 
Level : Beginner

Introduction 2m 26s

• Welcome 1m 6s
• Getting the most from this course 1m 20s

1. Getting to Know AdWords 22m 35s

• Dissecting online advertising 3m 14s
• Understanding pay-per-click advertising 4m 19s
• Valuing the benefits of AdWords 3m 39s
• Understanding AdWords ad types 5m 3s
• Understanding where ads show up 6m 20s

2. Getting Started 15m 55s

• Creating your account 2m 37s
• Exploring the AdWords account structure 3m 14s
• Organizing campaigns and ad groups 5m 37s
• Learning the interface 4m 27s

3. Researching Keywords 27m 23s

• Valuing keyword research 3m 30s
• Understanding keyword match types 6m 27s
• Using negative keywords 3m 51s
• Evaluating a keyword 6m 18s
• Using the Keyword Planner tool 7m 17s

4. Creating Your First Search Campaign 23m 40s

• Creating a new campaign 4m 15s
• Targeting locations and languages 3m 32s
• Setting your bidding strategy and budget 5m 58s
• Setting your delivery and advanced settings 4m 21s
• Using ad extensions 5m 34s

5. Creating Your First Ad Group 21m 48s

• Writing effective text ads 6m 8s
• Creating a new ad group 5m 23s
• Working with additional ad groups 4m 45s
• Using bid adjustments 5m 32s

6. Understanding Quality Score 13m 11s

• Understanding the AdWords auction 5m 20s
• Understanding Quality Score 3m 32s
• Identifying Quality Score issues 4m 19s

7. Tracking Ad Performance 15m 10s

• Defining conversions 2m 36s
• Using AdWords Conversion Tracking 3m 3s
• Installing Conversion Tracking code 5m 52s
• Linking Google Analytics to AdWords 3m 39s

8. Optimizing for Performance 23m 32s

• Measuring return on investment (ROI) 6m 1s
• Enabling and finding conversion metrics 3m 11s
• Using the Conversion Optimizer 4m 29s
• Testing your ads with split tests 6m 16s
• Understanding the balance between performance and volume 3m 35s

9. Using Display Ads in Remarketing Campaigns 16m 46s

• Understanding remarketing in AdWords 3m 30s
• Creating a remarketing list 6m 27s
• Using display formats 3m 2s
• Creating a remarketing campaign 3m 47s

10. Leveraging Video Advertising 13m 4s

• Understanding video ads 2m 41s
• Using YouTube TrueView formats 2m 30s
• Creating a video campaign 4m 35s
• Reading video campaign reports 3m 18s
• Conclusion 45s

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This DVDs are only suitable for a PC/laptop/Mac; it WILL NOT play on a TV 

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